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Found this in the "Help Center" link below.
You can spend your Loyalty Points when purchasing models participating in the Loyalty Program (they are marked with a piggy bank icon and show a discount you will get with your Loyalty Points). Points can be used if the total value of your cart is equal to or greater than $15. They will be applied automatically and will cover up to 30% of the price.
So if the artists of the models you want, don't participate in the Loyalty Points Program, you don't benefit.
I appreciate your response but this doesn't address my issue. I get how it works but I'm seeing virtually no models that have the icon.
My last sentence addresses your question. It's obvious that few or almost no artists want to participate in that program...or at least no artists that make what you are looking for.
That program seems to only benefit customers and CGT, since the artists participating in that program give a discount to customers that buy a lot of models, but not necessarily the models of those artists that participate in the program. So if the customer buys models from artists A,B,C,D and E which offer no piggybank icon, Artist F, who participates in that program, has to give a discount to the customer.
I think it would make more sense that the customer could get a discount on multiple purchases from the same artist. This way everyone wins...the artist, the customer and CGT.
