: )
You didn't get me right.  I will try to explain one example. 
Imagine,  my two friends and I  upload and sell models on single account.
My models are more popular and I earn much more money than my friends, but our money is accumulated together , so we have to share it after withdrawal. It will be  much comfortable if  we would be able to separate  models by their creator and separate earnings and withdraw money separately.

